Why Is A Registered Trademark Necessary For Small Businesses?

A trademark is a brand or a logo that you use to set your goods apart from your competitors. In today’s highly competitive industry, it’s difficult to make your items or services stand out from the crowd. Hence, a Trademark is necessary for small businesses.

Consistent effort and hard work are required to build a brand. You must create a distinct identity for your product or service for your firm to succeed.

What Is A Trademark?

• A trademark is a distinctive sign, design, or expression used to identify a firm and distinguish its goods or services from others.
• A trademark can also be defined as a word, phrase, logo, symbol, design, image, or a combination of these components.
• The shape of goods, their packaging, and a combination of colours are all examples of trademarks.

What Is The Importance Of Trademark Registration?

A trademark plays a vital part in product promotion and offers information about the product’s quality. Let’s look at some more reasons why trademark registration for small businesses is important in India.

• Assets of Significant Value

  For your small business, a registered trademark could be a valuable asset. These assets continue to appreciate over time. The value of your trademarks will automatically increase as your company grows.

• They help to establish brand recognition

  Small businesses can protect their brand with a trademark. By trademarking your company’s name, one can distinguish your products and services from the market and competitors, and your intellectual property is protected.

  It prohibits competitors from copying or stealing your brand.

• Customers can easily find your small business

  The market is crowded, and it’s challenging to set your business apart from the large enterprises and competition.

  Trademarks/brands are a powerful commercial communication tool for capturing customer attention and distinguishing your company, products, and services.

• It helps to avoid future legal issues

  Failure to register a trademark exposes your small business to lawsuits from competitors who have registered a trademark under the same name, sign, slogan, or design.

  If this happens, your small business will be forced to change everything it has created, including the promotions, website content, and to a large extent, its brand identity.

Why Should You Register A Trademark For Your Small Business?

• Your registered trademark informs the consumer/customer and any third parties that the product(s) or service(s) delivered under that brand belongs to the trademark applicant.
• You get the exclusive right to use, sell, and modify the brand or goods by your registered trademark.
• Your brand or product can be tied to a trademark. It creates trust and encourages potential customers to stick with your small business.
• You also receive trademark protection under the Trademark Act. It grants you the legal right to use your trademark and to prevent any third party from using your trademarked brand name or logo without your permission. It safeguards your small business’s products or services against theft.
• The registration fee is affordable. Most importantly, your registration is valid for ten years.
• The trademark will not expire as long as you keep renewing it. It can be renewed for another ten years. Thus, your small business will continue to be protected under trademark rights.
• In addition, you can transfer ownership of your registered trademark.
• Registration is determined based on prior use and first to claim. If you apply for trademark registration first, you will be given priority for registration.

Conclusion

A registered trademark is an intellectual property asset that protects your small business’s products and/or services from third-party theft. You can increase your entire business value, goodwill, reputation, and net worth in the industry by registering a trademark.

It is critical for a brand to be safeguarded and secured in a market like India. As a result, having a trademark registration in India is essential not because it is required but also necessary.

How Can StartupGowhere Help You?

Our services include:

1. Conducting a thorough search on the Controller General of Patents, Designs & Trademark’s website to determine whether the mark is available for registration in India.
2. Prepare and fill the trademark application form
3. Amendment to the application or registered trademark
4. Assisting in the renewal of registered trademarks
5. Assisting in drafting franchising & licensing agreements, Assignment Deeds, etc
6. Attend hearings
7. Assisting in Litigation

We at Startupgowhere can ensure a smooth path in acquiring your Trademark Certification!

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