How To Choose A Perfect Name For Your Company

You can’t have a business without a business name! But the process of choosing the perfect business name is not easy. Customers associate a business name with the value it provides to them. Let us help you choose an amazing name for your business! 

How To Choose A Name For A Business?

• Giving your own or another person’s name 
• Descriptive Name: Giving a name that says what the business does.
• Acronymic Names: It means branding the business by the initials. 
• Suggestive Names: There are descriptive names that just say what a business does, and these are names that are unique but do not say anything about the company. 
• Associative Names: An associative brand name speaks to the feelings, traits, and imagery a brand wants to be associated with. 
• Names In Another Language: We can take inspiration from other cultures and languages for our brand names. Words adapted from other languages tend to be unique names within the English/Hindi speaking business world.
• Abstract Brand Names: These are new words, made-up words, or unheard words.

5 Tips For Deciding Business Name-

Here are some things to keep in mind while brainstorming.

• Repetitive names are more memorable. (eg. Jelly Belly, Coca Cola)
• Shorter names are easy to remember. (eg. Ikea, Tata)
• Check the availability as a domain and social media accounts.
• Study audience and target market for your products. (A construction company should not have the name Baby Blue)
• Keep 3-4 options of the name ready in case any get rejected.

Pro tip: Use StartupGoWhere’s Name Check tool to make sure your dream business name isn’t already taken. 

8 Mistakes To Avoid While Naming Your Business-

 According to the MCA guidelines, a business name has a higher chance of rejection if your name features any of these mistakes :

• The name is falsely indicative of the business activities.
• The name is a close resemblance  to that of existing companies (eg. McRonalds)
• The name contains words like National, Indian, Hindustan, Government, Central, Union, or Ministry in it.
• The name indicates patronage or partnership of National Leaders.
• The name is offensive in any language.
• The names are abbreviations. (eg. SDR, PMT) 
• The name contains full stops or commas.

Still, confused about how to pick a company name?